Articles & SpeechesOver the last year we have had the honor of being invited many times to present
and write on the subject of improving profitability through diversity. We are very pleased that this work has been helpful
to the organizations we have served. The following is a sampling of that work.
Articles Published
The 7 Essentials for Profitable Multicultural Marketing
Building the Diversity Manager/Marketing Manager Partnership
Creating a Diversity Initiative that Fits
your company
How HR managers can help assemble effective Innovation Teams
Speeches
The ROI on Diversity.
A 7 part series presented by TSG to Executives, Managers and organizations focused
on improving profitability through diversity. The series includes:
1. The Role of Diversity in your Business - a general
overview of how Diversity can be leveraged in key areas of your business: Employees, Environment,
Procurement, Community and Consumers.
2. The Role of Diversity in Process Improvement - a focus on applying Diversity principles to optimize Process Improvement.
3. The Role of Diversity in hiring and retention - a look at the challenges of hiring and retaining
diverse employees that effectively support your corporate strategy.
4. The Role of Diversity in supplier selection - a look at the reasons for a diverse supplier base and
ways to effectively leverage it.
5. The Role of Diversity and your
corporate image - a look at the impact of public perception on your organization and how to manage it.
6. The Role of Diversity in marketing - Why most multicultural marketing initiatives are less successful than expected
and how to fix them.
7. The ROI of Diversity in training – Why and
how to measurd the return on investment of Diversity training in the language of business.
